Digital Advertising and Marketing

Categories: Marketing
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About Course

Are you ready to learn about the world of Digital Marketing & Digital Advertising? Are you ready to learn about the hundreds of companies outside of Google and Facebook which control ads you see on your computer, phones, and tablets? Are you ready to understand the terms, pricing models, ad units, and everything else you need to succeed in the digital advertising space? Then you’re at the right place!

I have 10+ years experience in the digital marketing industry, ranging from small businesses in upstate NY, to major advertisers, out of NYC based ad agencies, and on the mobile and tech side of the business, splitting my time between New York and Silicon Valley. The advertisers I work with are both national and international brands ranging from entertainment, fashion, liquor, government agencies and more.

To successfully create and manage digital advertising campaigns on that scale you need to understand not just the basic advertising principles you learn in school, but fully understand the ever changing digital advertising ecosystem.

This course will teach you everything you need to know to get a job in advertising and marketing, run a successful campaign, grow your current business or find new ways to increase your personal value at your current job.

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What Will You Learn?

  • Foundational Understanding: Gain a comprehensive understanding of the foundational concepts and principles of Digital Marketing.
  • Types of Digital Ads: Learn about various types of digital ads, their procurement methods, costs, targeting mechanisms, and other key attributes.
  • Strategic Thinking: Develop the ability to think strategically when determining where and how to strategically place digital ads for maximum impact.
  • Marketing vs. Advertising: Differentiate between the terms "marketing" and "advertising" and understand their distinct roles in the digital landscape.
  • Ecosystem Understanding: Explore the intricate workings of digital advertising companies and how they collaborate within the advertising ecosystem.
  • Leveraging Social Media for Advertising: Learn how to harness the power of social media for advertising purposes, recognizing that each platform is unique
  • Industry Expert Insights: Learn from industry experts who provide valuable insights and real-world experiences in digital marketing and advertising.
  • Trend Analysis: Develop the ability to analyze industry trends and stay updated with the latest news and developments in the digital advertising space.
  • Resource Identification: Discover reliable sources to obtain additional information and resources for furthering your knowledge in digital advertising.
  • Case Studies: Explore how renowned companies like Nike, Coca-Cola, Ford, and others plan and execute their digital advertising strategies
  • Digital vs. Traditional Media: Understand the fundamental differences between digital advertising and traditional media, highlighting the advantages of each

Course Content

Marketing

  • Lesson-1
    04:01
  • Lesson-2
    08:03

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